Sarasota's

SaraSota’s celebrates a delicious decade

Chelsea Yarnell

For the Headlight Herald

January 28, 2025 


Courtesy photo


Sara O’Neil owns and operates, SaraSota’s, a bakeshop on Second Street in Tillamook. The business will celebrate ten years in June.


On any weekday morning, SaraSota’s is a bustling place; a quaint spot for coffee dates or a quick bite to eat. Located on Second Street in Tillamook, owner Sara O’Neil said she loves the vibe and funkiness of the location which adds to the charm of her bakeshop. And the Tillamook community has loved it as well. 


Come June, SaraSota’s will celebrate ten years in business.  “I’m really thankful to the community for supporting me; everyone is super positive,” O’Neil said. “I like that Tillamook supports small businesses.”


A decade ago, O’Neil went into business herself after many years working in the cake decorating and coffee shop industry.

“I had always wanted to have my own business,” O’Neil said. “It was quite the journey in the beginning testing out recipes because I had always decorated cakes but never baked for myself.”


In her previous work, O’Neil had established a clientele that gave her the confidence to open her own storefront. She named the business “SaraSota’s” which came from a nickname she had as a child.  “The first couple years it was about constantly putting myself out there as much as I possibly could,” she recalled. “I was just getting my name out there; dropping my treats off here and there.”


Her hustle paid off. “The business has slowly built over the years because people keep caring about me,” O’Neil said. “I’ve become known for wedding and specialty cakes. But you can also come in and have breakfast, sit down, have some tea and coffee. It’s a little meeting place.

Her commitment to quality has also kept SaraSota’s as a local favorite.


“I try to offer a great product, number one. I really like to research the best product that I can get. ”One of the top selling items from the shop are scones, but plain scones be gone. Customers will find creations like chocolate chip cookie dough or pear with cracked pepper and rosemary (that O’Neil said tasted like Thanksgiving stuffing in a scone).


“People often think of scones as dry and hard. I try and make mine the opposite of that,” O’Neil said. “There are lots of fruits in them to make them moist. I also try out different ideas with savory scones that are similar to what others would think is similar to a biscuit. I often will see a recipe online and then tweak it.”


O’Neil also credits her long-time employee and front-of-house manager Bridgette Kinne with keeping the storefront running smoothly.

“She’s awesome,” O’Neil said. “I joke that if she ever quits, that’s it I’m closing up shop.”


Aside from the store, SaraSota’s baked goods can also be purchased at Five Rivers Coffee Roasters in Tillamook. Continuing the partnership, Fiver Rivers Coffee Rosters coffee is served at SaraSota’s.


SaraSota’s accepts custom orders for weddings, celebrations, meetings, and other catering events. Follow the business on social media for daily soups and other specials. SaraSota’s is located at 1911 2nd St, Tillamook. Operating hours are Tuesday-Friday 8 a.m. – 1:30 p.m. and Saturday 9 a.m. – noon.

This series is provided by the Economic Development Council of Tillamook County to highlight thriving businesses in Tillamook County. The EDCTC works to strengthen and grow the economy of Tillamook County by working together with public and private partners. The EDCTC works to attract new business, grow and retain existing businesses while supporting entrepreneurship and innovation. For more information, or to reach out to the EDCTC, visit edctc.com.


Economic Development Council of Tillamook County – Level Up program: https://www.edctc.com/levelup-tillamook

Share by: