Short Story Marketing

Short Story Marketing helps businesses get more traffic

Chelsea Yarnell

For the Headlight Herald

Jan 1, 2025 



Kim Green and Bill Sholar

Photo provided



To make a long story short, when web firm competitors Kim Green and Bill Sholar met it was a business match. Twenty years later, together they run Short Story Marketing.


Short Story Marketing is an all-encompassing marketing firm that creates effective websites, logos, and marketing materials for solopreneurs, small businesses and non-profits.


“We’ve done creative services for anything from food trucks to dog boarding facilities, from real estate to government offices, political campaigns, and a national charity for children who lost parents in war,” Green said. “That speaks to the breadth of how marketing can apply to just about everybody.”


Sholar started working with the internet long before it was called the internet. He has operated college computer centers, was a marketing and sales manager for Steve Jobs’ NeXT computer company, managed an IT team at a major oil company in the Middle East and owned a business intermediary firm.


Green graduated from the Art Institute of Dallas and later won the printing industry’s best of class award for her design work. She began her career working for the family business, which morphed into a graphic design business and then morphed into the design side of Short Story Marketing.


Green currently lives and works in Tillamook County, while Sholar resides in Virginia. Despite being on two separate coasts, the duo operates seamlessly as they began working virtually before that was even a “thing.”


After relocating to Oregon from Texas, Green became actively involved in the community. 


“I joined the Tillamook Area Chamber of 

Commerce immediately, from previous experience local chambers work well for small businesses and networking to get familiar with other local entrepreneurs,” she said.  



A nod to her marketing skills, she was brought on as an adviser for the Tillamook Bay Small Business Development Center.


“It’s great to help startups because you see their vision come to life and then actually help them succeed,” Green said. “It can be overwhelming for small businesses when it comes to digital/print marketing. People know their businesses, but they may not know or understand what is next to build upon it. In Short Story Marketing, we tend to advise people to start with branding or start with the website. The core foundation and main marketing, needs to be their website, as that’s the center of their marketing message. We always consult with the owners and suggest the main message of “send people from your Facebook, Instagram, QR codes back to that core foundation.”


In addition to a strong online presence, Green also advises small businesses to keep an up-to-date Google business profile.


“Even if my neighbor tells me about you, I’m still going to dig a little. I am going check out your business website and Google reviews and get to know you,” Green said. “Reputation management is something that I am passionate about helping people with. It’s that repeat business that helps you thrive. So even though everyone knows you, give them a reason to visit.”


After almost 1,000 website projects, Short Story Marketing has dialed in on offering websites and marketing plans for a variety of budgets.


“We aim to learn where you want to go, the growth you envision, and what success looks like for you,” Green explained


Short Story Marketing has designed websites for a variety of local Tillamook businesses and organizations including the Economic Development Council of Tillamook County, Enjoy Oceanside, Friends of Netarts Bay WEBS, OAP-Oceanside Action Partners, JAndy Oyster, Lucky Beach Boutique, Oregon Coast Handyman, WeBe Tacos food truck and Crazy A Horse Hotel.


Their branding expertise shines through in projects like Oceanside Water District and Yolk in Manzanita, as well as in the distinctive work for Downies Café and the gateway sign for the village of Oceanside, created as part of the Tillamook Coast Visitors Association’s “Wayfinding” program. Additionally, Green’s design was selected as the primary advertising image for the 2024 Bay City Music Festival.


Short Story Marketing is currently accepting new clients. To book a consultation or contact Short Story Marketing, visit shortstorymarketing.com.



This series is provided by the Economic Development Council of Tillamook County to highlight thriving businesses in Tillamook County. The EDCTC works to strengthen and grow the economy of Tillamook County by working together with public and private partners. The EDCTC works to attract new business, grow and retain existing businesses while supporting entrepreneurship and innovation. For more information, or to reach out to the EDCTC, visit edctc.com.



Economic Development Council of Tillamook County – Level Up program: https://www.edctc.com/levelup-tillamook

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